Post by account_disabled on Jan 8, 2024 22:41:54 GMT -6
Email marketing is an essential channel leveraged by B2C and B2B companies to build brand awareness, grow customer loyalty and drive conversions. Why is email marketing important? Email marketing is one of the most profitable direct marketing channels, with Statista projecting global revenue from email to reach $17.9 billion by 2027. That’s a lot of companies using email successfully! Let’s look at three of the most important aspects of email marketing for your business. 1) Data collection One of the key reasons companies leverage email is for data collection. As third-party cookies are phased out, getting email subscribers is a great way to collect personal data from people who are interested in your business with consent.
With consumers wanting to protect their information, businesses need to adhere to Phone Number data privacy regulations such as GDPR or CCPA. Email uses first-party data to collect information in a way that builds brand loyalty and awareness. 2) Inbound marketing Email can also help you to attract prospects and leads by using relevant content. So, how can email marketing fuel your overall inbound marketing strategy? Email is a great way to engage with prospects who have already shown an interest in your company, product, or service. They do this by opting in or signing up as a subscriber to a newsletter. The nature of using email for inbound marketing means that your leads are warmer as they have greater intent and interest in your business. It also means the Return on Investment is higher and costs can be lower as inbound email lists tend to have lower subscribers. 3) Personalization content and messaging can be segmented and personalized using email. This means you can group lists in a
variety of ways by people who: Show an interest in a particular product or service Have specific preferences e.g. they like cats! Are based in the same location Are a specific age and gender The more you know about your customers or prospects the easier it will be to write a prospecting email that gets replies! It’s not about bombarding your lists however, be clever about the frequency and make sure you A/B test subject lines and content to see what resonates. How to get email marketing lists? With so many benefits to email, it’s no wonder that companies are looking to start or build their lists. There are several ways to do this. Use CTAs - Use clear and directed calls to action (CTAs) on your website or landing pages to urge people to sign up for email updates Use social media -
With consumers wanting to protect their information, businesses need to adhere to Phone Number data privacy regulations such as GDPR or CCPA. Email uses first-party data to collect information in a way that builds brand loyalty and awareness. 2) Inbound marketing Email can also help you to attract prospects and leads by using relevant content. So, how can email marketing fuel your overall inbound marketing strategy? Email is a great way to engage with prospects who have already shown an interest in your company, product, or service. They do this by opting in or signing up as a subscriber to a newsletter. The nature of using email for inbound marketing means that your leads are warmer as they have greater intent and interest in your business. It also means the Return on Investment is higher and costs can be lower as inbound email lists tend to have lower subscribers. 3) Personalization content and messaging can be segmented and personalized using email. This means you can group lists in a
variety of ways by people who: Show an interest in a particular product or service Have specific preferences e.g. they like cats! Are based in the same location Are a specific age and gender The more you know about your customers or prospects the easier it will be to write a prospecting email that gets replies! It’s not about bombarding your lists however, be clever about the frequency and make sure you A/B test subject lines and content to see what resonates. How to get email marketing lists? With so many benefits to email, it’s no wonder that companies are looking to start or build their lists. There are several ways to do this. Use CTAs - Use clear and directed calls to action (CTAs) on your website or landing pages to urge people to sign up for email updates Use social media -